Is Rakuten Safe?

Rakuten is the Japanese company that took over Ebates and made strides into the mainstream US market earlier this year

Dec 11, 2019 · 2 min read

Strong Foundation for Head Executive

🇯🇵✌️Founded in Tokyo in 1997 by Lyft board member, Hiroshi Mikitani, the son of Fulbright Scholar and Yale Graduate, Ryoichi Mikitani. Hiroshi studied at Harvard Business School, however, he left the school before matriculating in during the 1995 Kobe earthquake. He left the school to start his own consulting firm, Crimson, which he still runs today.

In 1997, Hiroshi launched the online marketplace MDM alongside three co-founders. In 1999, the name of the company changed to Rakuten. Rakuten has grown to become a global enterprise since then, taking over several companies such as Ebates, and acquiring stakes in other influential companies like Pinterest and Lyft.

Barcelona Football Club Partnership

In 2017, Hiroshi Mikitani partnered with Barcelona football club player, World Cup Champion Gerard Piqué, as co-founders of Spanish investment company Kosmos Holding.

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No Major Rakuten Hack

Up to this day, there has not been a major data breach at Rakuten where consumer information has been put at risk.

Also, as a Japanese company, Rakuten has not fallen to the same IP theft threat as Chinese technology companies have been known to partake in.

Japan is a strong ally to the United States, especially for technology and the overall economy. Due to the homogeneity in the relationship between the two countries, the economies have been world leaders in the last 3/4 of a century. The countries are maintaining strong ties at this time.

What is the verdict?

Rakuten is definitely worth using for everyday purchases at Target, Amazon, Walmart, Macy’s, Saks, the list goes on and on. I definitely give it my blessing. If you have some shopping left to do, definitely download Rakuten. Your wallet deserves it.

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