The Art of Using Reddit for Content Creation

Drew Mailen
4 min readJun 30, 2020
Photo by Austin Distel on Unsplash

Ahh Reddit, my favorite under-the-radar social media channel. Unlike Facebook, Instagram (aka Facebook), or TikTok, Reddit doesn’t really have a negative connotation associated with it. The platform is used by all ages for life hacks, general advice, picture posting, discussion forums… the list describing Reddit’s utility could go on forever.

Fun Fact: The 5th most popular question asked into search engines that features the keyword Reddit is:

“How long do edibles take to work Reddit?”

TL;DR: Start with the questions that people are asking.

Let’s start with the subreddit: r/marketing.

Photo by Diggity Marketing on Unsplash

With over 272,000 worldwide members, r/marketing is one of the best content resources to understand people who are asking questions about marketing.

How do you use r/Marketing to source content ideas?

Typically I start with new posts. The day that I’m accessing this information is on June 30, 2020 around 2pm EST, so I’m drawing from the new posts there.

Here are some of the…

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