Hubspot’s CRM: Is it a good fit for your business?

Let’s say you rolled-out successful marketing campaigns one after the other. You gathered hundreds of leads from different sources — email, landing pages, social media, referrals, and word of mouth. Now, what?

You can collect as many leads as you want, but if you don’t nurture them and move them along the buyer’s journey, they will only be a bunch of names and numbers gathering the literal or the metaphorical dust.

Did you know that 68% of leads do not convert to customers because they feel neglected?

Enter Hubspot’s CRM.

CRM (Customer Relationship Management) makes sense of the chaos.

It creates a centralized database of your contacts.

A CRM is more than just an electronic spreadsheet of business cards. A CRM helps you qualify your leads. Based on research and interactions, you can tag leads as warm leads, potential customers, potential partner, etc. You can also tag customers as active, inactive, or lost. These categories will help you create nurturing programs or launch campaigns. They will also guide your decision-making if a contact is a good fit for your business.

It improves the alignment between marketing and sales.

One of the pain points in business is the handover between the marketing and sales teams. CRM improves the communication between the two. Let’s admit it; emails just tend to go unread or gets buried in the pile. CRM is a shared platform for real-time and transparent communication. Marketers log their activities; sales reps can view them. And vice-versa. This way, both are aware what is happening to the other team. No one gets lost in the dark. And nothing gets lost in translation.

CRM also takes collaboration between the two teams to a whole new level. By looking at the same data, marketing and sales can be in the sam page. Instead of working on individual department goals, both teams can work come up with holistic goals. Both teams can even proceed to brainstorm on complementary strategies to achieve the goals they set. Clear goals = clear expectations = clear strategies = clear assignments.

It monitors lead and customer interaction.

Here’s a secret: Moving leads along the buyer’s journey is the art and science of building relationships. Compared to becoming friends or dating, customer relationships can be more complex.

The complexity stems from the fact that a lot of people, departments, and teams are involved. It helps to keep track of what is going on. CRM lets you do just that. It monitors every interaction — from a simple email to the monitoring of an inbound campaign’s results. This feature is useful in many ways:

  • You know what is being done and what is not being done.
  • You know which efforts work and which don’t work.
  • You have a more objective view of challenges and opportunities that you wouldn’t have noticed otherwise.
  • You increase efficiency by assigning specific tasks and avoid duplication of efforts.
  • You gauge customer reaction, allowing you to make the necessary adjustments.

The million dollar question: Why Hubspot CRM?

Reason #1: It’s AUTOMATIC

Once you sync Hubspot CRM to your email, it will automatically create a contact file of your leads and track every interaction in real time. All you have to do is hit send.

Of course, you have the capacity to classify contacts so you can manage them more efficiently.

Reason #2: It’s organization heaven

Hubspot CRM is not just organized; it’s also visual. You have a dashboard that allows a clear (and clean) overview of what’s happening with your leads and customers. You can see every appointment, every call, and every meeting. You can also track performance and manage goals’ progress.

Of course, you can add tasks and monitor follow-throughs of each to do list.

Pro Tip: When you sync Hubspot CRM to Hubspot Marketing, you can also monitor which contact consumed which content.

Reason #3: It’s free

You can’t beat that — a state of the art CRM software for free. Oh, wait you can — a state of the art CRM software free forever.

Organizing you contact and managing them as they move along the buyer’s journey is only the start. Hubspot CRM offers a host of different sales productivity tools you can use such as customized emails, real-time notifications, and call function.

With Hubspot CRM, you get to build a systematic marketing and sales process and infrastructure. These improvements are sure to help you convert leads to customers and maintain positive relationships.


Originally published at www.nextcollision.com.

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