Social media is ubiquitous these days. It’s crept into every aspect of our lives. We have digital watches that alert us to social media notifications, and Twitter and Facebook posts are even being used as sources in news reports.

But in the explosion of the social media phenomenon, some worrying cracks have started to appear in what was once considered a tool for social good.

Namely data privacy. Thanks to the wealth of technology platforms available, and our penchant for sharing intimate details about our lives via social media, we provide the big technology companies with a buffet of our…

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