Creative/Technical direction & development. UX. Passionate about well-designed objects & experiences, well-written prose, and food.
The best research questions are about past behavior, not future behavior. Asking a study participant Will you try to live a healthy lifestyle? or Are you going to give up su…
Crap Shipped Fast Is Crap (Even When the PO Approves It)
People don’t want to know you can fix their problem. They want to know who they can become with your product.