3 Keys To Producing The World’s Most Ethical & Sustainable Fabric
Cotton is the world’s most popular fabric — it’s in over 75% of all men’s and 60% of women’s clothing. But there’s an untold story of where the fabric comes from and how it’s grown.
International textile manufacturers often source cotton grown in countries with low wages or forced labor and poor environmental standards. And most consumers are unaware it’s that cotton that makes it way to our sheets and shelves.
Some California farms, however, are using technology and innovation to bring consumers a new level of transparency and accountability from farm to shelf.
1. The highest quality workforce in the world
California competes on quality. To produce the cheapest cotton in the world is impossible in California. Farmers pay workers a living wage and adhere to California’s strict regulatory guidelines. We do grow the absolute best cotton in the world: every standard that exists from the farm to the store helps bring consumers products that are safely and responsibly produced. In Uzbekistan, the 6th largest cutlivator of cotton globally, farms are staffed by forced laborers and it is estimated that 1.2 million Uzbeks live in slavery–4% of the population–because of the cotton trade.
Farm laborers in California work in an environment that is respectful to the crops they grow, the soil they are grown in, and the people that tend them.
2. Use of Green Technologies
California agriculture is by nature an innovation-driven high-tech business. Californian farmers operate in the largest innovation economy in the world. Close proximity to Silicon Valley facilitates unprecedented partnerships across the agriculture and technology industries.
Every point of the cultivation process is designed to minimize waste.
3. Traceability and Accountability.
The ability to track the purity of a product via plant based DNA marker technology as it moves from dirt to shirt introduces a new dimension to shopping in the 21st century: socially conscious consumerism.
Purchasing with impact is easier now than ever before.
Consumers can now verify the integrity of their products. They can track where and how exactly they are produced and processed, and can dictate exactly how they want their products to be grown.