BoyeAdefilaThe Sachetisation of the Nigerian Economy.When I first ran into the expression ‘sachetisation’, it felt like something I could have written and I immediately sought out the author…May 6, 2022May 6, 2022
BoyeAdefilaWhy Some Leaders Fail Backwards.It is often said that, leadership is a burden. From the team leader of an atheletic squad to the cheerleader of a fan club and most…Dec 19, 2021Dec 19, 2021
BoyeAdefilaAttention Prostitution-The constant pursuit of the active attention of several people for the singular object of seeking a sensory reward or financial…Dec 18, 2021Dec 18, 2021
BoyeAdefilaWill Artificial Intelligence Replace Customer Service Professionals: Pros, Cons & Bots.‘Hi Boye, how may I help you today?’ were the words that typed unto my laptop screen as I arrived at my WiFi provider’s website. In the…Jul 12, 2021Jul 12, 2021
BoyeAdefilaThe Virus Next Time: These 5 questions will prepare your business for major blows.Contrary to expectations and the reality that followed, not every business went through a decline in fortunes during the pandemic of 2020…Jul 12, 2021Jul 12, 2021
BoyeAdefilaHow Market?This quick question we often ask store owners could bring tears of regret or secret smiles of joys to a business owner.Jul 27, 2020Jul 27, 2020
BoyeAdefilaNot all disruptive marketing stories started out intentionally.Disruptive Marketing can however be taught and learnt.May 6, 2020May 6, 2020
BoyeAdefilaKeep calm, it’s too early to be an expert.Post-pandemic marketing Gurus are already at your doorstep!Apr 26, 2020Apr 26, 2020