Are you looking for an easy and effective way to connect with your audience? If your answer is yes, videos are what you should opt for! Videos are easy medium to convey specific information through embedded audio, speech or animation to your audience. Through videos, you can easily inform your potential customers about your products and services and achieve great results.
If you intend to reach out to a wider audience across different geographical boundaries, will a single video work for all? How would your video be received in those places where people don’t understand the language used in it? Will your video be useful to an audience who is not able to understand it? Will it succeed in making a human connection with your viewers? Most likely not. And that would be a real pity as you have spent so much time in producing this creative work and now you would definitely like your fans to see it! In such cases, you might want to consider video translation services based on your audience’s location, known also as ‘Multilingual Videos’.
Multilingual Videos, as the name suggests, are videos that are created in multiple languages. The original content is produced in various languages that your audiences understand and comprehend. These videos break the “English only” barrier and cater to a variety of audiences speaking different languages, opening the door to your potential audience around the world.
Video translation services create video narrative with appropriate dialects, accents, and pronunciation of the target language. They help broaden the scope of a video and are an essential aspect of a successful video campaign.
Video subtitling services help the audience understand the part of the video where the audio might be unclear to the viewer. For instance, when the video is in a different language or when the accent is difficult to comprehend. Subtitles also help improve SEO, as Google indexes closed captions, and therefore help you make a global presence. Subtitling, adding closed captions, writing good titles and descriptions, and pasting the transcript into the description field are some of the things that can help. You can opt to subtitle your video in a variety of fonts, colours, drop shadows, and effects and save the output into various digital formats.
Multilingual videos are created for a specific audience in their local language by means of dubbing, subtitling or voiceover recordings. Video dubbing and voice-over services can be applied to animated television series, infomercials, training videos, presentations, documentaries, and more. Such videos lead to an increase in your global subscribers and build your brand worldwide. The commercial use of this technique in television advertising has been popular for a long time. Thus, videos are a great tool to promote diversity in any business and expand its reach to a global audience.
The Advantages of Multilingual Videos:
In today’s digital world, multilingual videos have emerged as a trend. 9 out of 10 Internet users prefer using their native language to access content on the Internet. This has made translation and subtitling services all the more important. Let’s take a detailed look at the various advantages of Multilingual Videos:
1. Access to a Global Audience:
With Brahmaam’s translation and subtitling services, it is quite easy to offer a multilingual experience on your channel. With a growth in global audience, the views and subscribers from other countries increase, leading to an established global presence.
2. Cross-Cultural Competence:
High-quality multilingual videos are not created by simply translating them into the target language; rather they are made by localizing your products and services. This gives you the advantage of cross-cultural competence. Instead of converting keywords into foreign languages, native keywords are used for the videos. These keywords are influenced by the local culture and are best navigated by the locals. Efficient localization helps you bond with your audience better.
3. Higher Ranking than that of the competitors:
Creating multilingual videos helps you get an edge over your competitors who produce videos in one language only. It establishes your online presence and increases your ranking on search engines.
4. Higher conversion rates:
When your videos have a higher ranking than your competitors, they get exposure to a wider audience. Since 70% of the audience is from non-English speaking countries, translating videos into different languages will increase the number of viewers.
5. Supports Learning:
The audio video translation also helps educators in sharing resources in home languages and support learning. With the evolution of technology, you can create and collect information in different languages. It is one of the most powerful tools available for education concerning student diversity.
Not only educators, but also corporates and e-learning developers have realized the effect of an impactful video. Some practical aspects can be best taught through dramatized videos echoing real life situations; for instance, sexual harassment, workplace safety rules, fire drilling, etc. Multinational corporations make the best use of video translation services. They produce high-quality video once and then localize it for other branches or offices. This saves them both time and money.
Expanding your marketing efforts beyond the geographical boundaries of your country can provide you a great opportunity, both in terms of growth and potential customers. You need to understand regional culture, laws, online behaviors, etc., to make the world discover you and recognize your brand. Making multilingual videos, as part of your overall strategy, can help maximize your results. If you want to have the most successful multilingual videos, select the best company to create it for you.
As your audience grows, and your channel gains global recognition, it is important to consider how you should align the content. Should you have different localized channels or continue with a multilingual global channel?
Now that you know the power of multilingual videos and how video translation services can help you in optimizing them for your business, add them into your marketing strategies today and see your business’s horizons expanding.
Braahmam has successfully taken more than 150 customers to international markets. If you are looking for video localization, look no further than Braahmam Net Solutions. Video localization can play a crucial role in increasing the global outreach of your business. So, reach your global audience with more engaging, localized, multilingual videos!
