Global TV Advertising Market — Segmentation and Forecast, 2014–2018
About TV Advertising
TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can be done through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. Private sector companies are the major buyers in the Global TV Advertising market; however, governments and NGOs are also investing on television advertising.
TechNavio’s analysts forecast the Global TV Advertising market to grow at a CAGR of 5.45 percent over the period 2013–2018.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Global TV Advertising market for the period 2014–2018. The report considers the revenue generated from advertising through terrestrial, multichannel, and online TV advertising. The market size in the report is total agent commission, production cost, and discounts.
TechNavio’s report, the Global TV Advertising Market 2014–2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, the APAC and EMEA regions, and Latin America; it also covers the Global TV Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions • APAC • EMEA • Latin America • North America Key Vendors • CBS • Comcast • News Viacom
Other Prominent Vendors • BBC • Cox • Fisher Communication • Gray Television • LiveRail • Sinclair Broadcast Group • Sun TV Network • The Walt Disney • Time Warner • TBC • TV Today Network • Univision Communication • Vivendi
Market Driver • Recovery in Global Economy • For a full, detailed list, view our report
Market Challenge • Increased Time Spend on Digital Media • For a full, detailed list, view our report
Market Trend • Increase in Small Scale Advertisers • For a full, detailed list, view our report
Key Questions Answered in this Report • What will the market size be in 2018 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors?
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