Sam Woods is a copywriter and growth marketing strategist with an impressive roster of clients in over 37 different verticals. Sam has worked with companies like HubSpot, Agora Financial, Authority Nutrition, and Predictable Revenue. Join Brad Wages as he and Sam discuss copywriting, marketing, sales funnel design, and more.
“A funnel is not a single thing that you run once, and then it runs forever. There’s no such thing as an evergreen funnel. That’s a myth.” — Sam Woods
Chris Orzechowski is a sought-after copywriter, email marketer, author, and coach. In this episode Chris shares his take on storytelling in marketing, email automation, and the direction of ecommerce in a post-Covid world.
“My philosophy for my entire copywriting career is, try everything and chisel away the stuff that you don’t like. After a while you’ll start to realize some projects gave you energy and some projects sap your energy.” — Chris Orzechowski
As an email marketer, Katie Thies uses data-driven messaging to boost recurring revenue for her clients. In this episode, Katie shares insights on email marketing for ecommerce, conversion optimization, her personal copywriting style, and her marketing influences.
“Number of customers, repeat purchase rate, and average order value. Those are the three big levers that you can pull… so we’re keeping those as top level metrics we’re trying to optimize for.” — Katie Thies
You can learn a lot from Tommy Lee Jones.
He went to Harvard.
He played college football.
And he’s known to drop gruff Texan wisdom, like this gem from Men in Black:
“A person is smart. People are dumb, panicky dangerous animals and you know it.”
-Agent K (Tommy Lee Jones), Men in Black
That’s some hardcore truth… and it’s especially relevant these days.
If you want evidence, go your nearest grocery store and survey what you see.
I went to HEB (Texas supermarket) yesterday and witnessed herd-mentality on full display:
People rushing around like wall-eyed gazelles, darting in and out of aisles, speed-pushing their carts to grab the last few packs of toilet paper. …
Is simply this:
How can you know your course idea is something people will actually want to buy?
Not knowing if your hard work is going to pay off can cause you to hesitate and never finish your course… or to build your course, then launch it to zero sales or interest.
Both are no fun, so how can you avoid this hurdle? Simple: you reverse the order you approach things.
Instead of thinking you’ll build a course then find people to sell it to, you:
1) Find out where your audience hangs out online
2) Find out what they want to…
Want to know the secret to great copywriting?
It’s super simple. Well, simple in concept… slightly more difficult in execution.
But first, let me tell you what the secret is NOT.
It’s not copying Gary Halbert ads til you’re doubled over in pain with hand cramps.
It’s not reading Breakthrough Advertising a seventh time.
It’s not posting value bombs on Facebook so other writers can pat you on the back validate you with likes and attaboys.
I’m not knocking those things (actually, yes I AM knocking value bomb-posting)… but the other two definitely have their place.
Still, after a certain point — maybe 6 months, maybe a year — the returns from just studying copy flattens out. You need more than book learning and rote practice. …
The human brain’s a funny thing.
Take, for instance, something called the frequency illusion (aka Baader-Meinhof effect). Ever heard of it?
It’s when a word, idea, or thing you just learned about starts to appear everywhere…
Like when you get a new car, and suddenly every third car on the road is the same freaking make and model as yours.
Cosmic coincidence? Not really. Your brain didn’t notice all those 2012 Honda Accords before, because they weren’t meaningful yet. They were there all along… but your brain saw no need to expend the energy to register them.
Recently, I had my own taste of the frequency illusion, specifically in the realm of email marketing. …
Recently, I’ve been trying something new.
Instead of creating multiple types of written content, like emails, blog articles, guest posts, etc… I’m creating just one type of content — email — and publishing it in multiple places.
(Which is what you’re reading right now 🙂 )
A bit of an unorthodox strategy, but I had to simplify. I was getting too bogged down, trying to figure out which days to focus on writing emails, which days to focus writing blogs, yadda yadda.
So I decided to do one type of content (the one I want to get really good at) and publish it in a bunch of different places. …
When I first started freelancing in 2015, my goal was autonomy.
I wanted to be free- free from bosses, jobs, commutes, cubicles, coworkers, and limitations of all kinds.
I wanted to make great money, on my own terms.
Just as importantly, I wanted to be geographically free — to be a “digital nomad” who could make great money working from a coffee shop in Thailand or a coworking spot in Atlanta.
And that’s a cool and worthy cause, to have that kind of freedom. No doubt.
But as I’ve matured as a freelancer, autonomy — especially the geographic kind — has become less important to me. …
I’m not a woo-woo guy.
Books like The Secret and the whole idea of ‘manifesting’ don’t really make sense to me.
Sure, you need visualize what you want and get clarity around your goals…
But sitting there on your butt imagining wads of cash descending from the ether doesn’t do much.
I’m not hating on the woo types, though… in fact, I just read the book The Secret was based on, and got a ton of value from it.
It’s called and it was written by a guy named Wallace Wattles (what a name) back in 1912. …