In the past 6 years, I’ve sent millions of emails for my clients. And still in 2022, one thing remains the same: Email is king for marketing online. Here are 5 reasons why email is superior to social for making sales: 1. You Own Your Email List With email, you have direct access to your subscribers. …

I consider Gary Bencivenga the best copywriter of all time. He’s written more winning promos in more markets than any other ad man in history. What makes Bencivenga’s copy so effective? Well, a lot of things. But one of the biggest factors is PROOF. His ads are packed to gills…

There’s no concept in marketing more mysterious than big ideas. It seems like every copywriter has their own definition. In a way, they’re like pronography: hard to pin down, yet easy to recognize in the wild. But to write winning promos in a competitive market, knowing how to come up…

This is my 15th post for the Ship 30 For 30 challenge. I’m halfway home. So today, I want to reflect on some of my biggest lessons from the past couple weeks. Because there’s been a bunch. Lesson #1: Digital Writing is Like Investing As a creator, you’re always wondering: “If I spend time making this thing…

Since 2016, I’ve sold tens of millions of dollars in products and services with my sales copy. I didn’t get there on my own. I’ve been fortunate to work with and learn from some of the smartest folks in the business. Here are three of my biggest takeaways, and the…

In the past 6 years, I’ve sold tens of millions of dollars in products and services with my sales copy. I didn’t get there on my own. I’ve been fortunate to work with and learn from some of the smartest folks in the business. Here are three of my biggest…

Here’s my advice to solopreneurs in list-building mode: Tell more stories in your emails. Tell stories about your market Tell stories about your reader But most of all, tell stories about yourself That may sound counter-intuitive. After all, a big truism in marketing is “you’re not the hero — your…

As an email marketing consultant, one the first things I ask a new client is: Do you have email automations set up for your store? Every ecommerce business should be using automations. They allow you to re-engage prospects at key points in the customer journey, without having to spend on advertising to get in front of them. …

In March 2020, I learned to write an entirely new kind of copy. I’d recently picked up a new client, and they wanted something called an “advertorial” for their sales funnel. Now, I had no idea what advertorials were… but I wasn’t going to let that stop me. So I…