Top Chrome extensions for content marketers
Apple’s “There’s an app for that” tag line became a buzzworthy slogan for the iPhone set years ago. It begs the question: Where’s Google’s catchphrase for Chrome extensions?
Content marketing professionals who spend their days staring at glowing screens have a number of invaluable tools at their disposal thanks to Chrome extensions. No matter your objective, there’s likely an extension to help you achieve it.
While Google doesn’t hold a monopoly on browser extensions, data shows Chrome is the preferred browser among the vast majority of internet users (73 percent), according to W3Schools. With that in mind, we’ll focus on the extensions provided by this browser that can help modern content marketers rock their careers.
The genius behind OneTab is in its simplicity. Every content marketer eventually faces this conundrum: You’re crafting killer copy when suddenly your computer begins to shudder to a stop. What’s the problem? Well, it turns out having a million tabs open at once is taking its toll on your machine.
Run the OneTab extension to sort all open tabs into a list. You can either restore tabs individually or all together. This way you save memory and precious processing speed without losing important reference materials.
Don’t fall victim to the dreaded Chrome tab overload!
Speaking of reference materials, finding excellent supporting sources is essential to creating authoritative content. However, arranging all this information can turn messy quickly, especially if you need to save it for a later date.
Save to Pocket makes saving everything simple. You can save articles, videos and more with one click, syncing the links to your preferred device to be viewed later at any time, internet connection or no. This also makes it easy to save non-work-related reads for breaks so you can stay focused on the task at hand.
As a content marketer, you need to be aware of how each and every web page you create stacks up in terms of search engine optimization. At the same time, you need to be able to quickly determine the authority of websites you link out to.
With MozBar, you can quickly scan SEO metrics for any web page, including your own. Examine on-page elements, preview schema markup and measure how difficult it will be to rank for a specific keyword all from a single Google Chrome extension.
Similar Chrome Extensions: Page Analytics
“You need to be able to quickly determine the authority of websites you link out to.”
Successful content marketing and social media strategies go hand in hand. After all, excellent content needs to be shared and promoted to better capture clicks. Unfortunately, constantly publishing updates to Facebook, Twitter, LinkedIn and other social platforms can be a laborious, time-consuming task.
Buffer streamlines the process by allowing you to queue up social posts with a single click from any website. You can also count on detailed analytics regarding everything from likes and shares to retweets and mentions.
Similar Chrome extensions: Hootsuite
Looking for likes? Extensions like Buffer and Pablo can help.
The team at Buffer understands content isn’t all about text, especially where social media is concerned. That’s why they created Pablo, which makes producing images specifically tailored for different social platforms a breeze.
You can quickly and easily change image sizes, typography, fonts, colors and more. Simply open images or text in Pablo and get to editing.
Similar Chrome extensions: Giphy for Chrome
Creating online content means working with links — lots of them. Incorporating authoritative links in your own content boosts your SEO and demonstrates trustworthiness to website visitors. However, broken links have the exact opposite effect.
With Check My Links, you can ensure all links on a web page are functioning properly. If any are broken, you can quickly replace them and avoid getting dinged by Google or providing a less-than-stellar experience to site visitors.
More often than not, content marketing is a team effort, with much of the collaboration happening over email. While modern technology makes it easy for team members to work together from all around the world, pesky details like time differences can get in the way.
Boomerang allows you to schedule email messages to be sent at specific times, making it easy to manage content marketing projects even when dealing with team members who may be hard at work while you’re fast asleep. Additionally, you can postpone receiving emails until certain times to ensure you don’t lose track of important communications that may get lost in an overflowing inbox.
While extremely handy, the Google Chrome extensions mentioned above by no means constitute an exhaustive list. Every content marketer will have specific goals in mind, as well as distinct challenges to overcome. These are a great start to making you more productive, and it’s worth doing some digging to see what other tools Chrome offers to give your content marketing a boost.
By: Eric Wendt
Eric Wendt is a writer and editor at Brafton. He discovered his love of words after realizing he was terrible at math. If he’s not updating his Tumblr with poetry he’s too embarrassed to share, there’s a good chance he’s out in search of the perfect pale ale.
Originally published at www.brafton.com on December 7, 2016.