SEO sounds like a great idea, doesn’t it? The prospect of seeing your brand rank on the top of Google search results for your favorite keyword is sexy. You’d certainly feel a swell of pride when you brag to your friends about it. “Hey Chris, Google this keyword and tell…

Hop into my time machine. We’re going back to 2013. Google became smart and content marketing simply stopped working. And when I say “smart”, I mean Google started figuring out the difference between crap content and quality content, among other things. An entire industry of content mills chopped off at…

Did you learn anything about marketing in college that helps you with your job today? I was talking with a friend the other day about the marketing classes we took back in college and we remarked on how none of the things we were taught were applicable at any point…

Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job, because eating and having shelter are good things we all strive for. (And I’m not keen on the idea of switching to budget beer anytime soon.) On the other hand, the…

It’s no secret that politics (and cultural movements) go through cycles. An idea goes in vogue, drops off the map, then reappears at some point down the road. Sometimes these patterns are as predictable as the ebb and flow of political parties. Democrats run the show for eight years, then…

Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not? You can take any topic in the world and evaluate what it’s doing on the internets. …

Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights. Email marketing is still piping hot We unfairly hold a grudge against “old tools” in marketing. …

There is a human capacity for how much orange a human being can process, and I found that threshold here at CMWorld today. And was humbled by my lack of spirit.

What’s behind our love affair with moving pictures?