They did not apologise in the “face of people”. There was no actual video, FBE just produced a medium post clarifying the rescinded trademarks, nothing more.

No actual apology was provided for the abuse of power in gaining trademark ownership of “react” along with their public stance that Ellen and Buzzfeed ‘stole’ “their” concept when their format has been used decades beforehand through show concepts such as “Kids Say The Darndest Things”.

Understandably a further update video would of been received unjust by the viewers however if executed well and from a place of compassion, they would be proving they are honest, content creators and not the cold-hearted, money driven, corporate, trademark hypocrites they have ended up being portrayed by no fault but their own. In doing so, I could begin replacing my trust in Benny & Rafi and then once more into FBE.