How Subliminal Ads Can Boost Brand Engagement?

Brands — a handful of them like to keep their loyal customers excited and engaged by using hidden design language to tell bigger stories but in a very subliminal manner. There are instances where the general audience cannot perceive the message at the first glance. People with a high sense of perception will be able to perceive the message at a glance. These hidden messages that a brand sends to their loyal consumers is in fact a positive tool to draw them to the ads because of the need-to-know instinct that we have. This form of advertisement is defined as subliminal advertisements. So, how do you define subliminal advertising? A subliminal advertisement or message is a signal or message designed to pass below the normal limits of perception.

As once said by the modern father of advertisement David Ogilvy, “Advertising is supposed to be impact full and clever without overpowering”. Subliminal ads certainly pass the criteria of being clever and cleverer the ads, the more the product invokes in us the need to get it and feel better about it. Here are ways how brands can turn to subliminal ads to engage their audiences:

Let Your Brand Identity Speak through Design

A brand’s identity or its logo is the most common place to find a hidden message like the arrow in FedEx’s logo relaying its fast delivery motto. So whenever you design a logo, think of putting in your own messages by consulting a good graphic designer from advertising agencies such as BrandBerry Marcom, one of the leading advertising agency in Delhi.

Keep in mind that it shouldn’t be random but it should signify one of the mission statements of your brand. Audiences who end up finding such messages feel more connected to your brand, as if it’s a secret they share. So pull out some visual tricks because your logo alone can get people talking about you.

Add Layers to Your Brand Atmosphere

Utilizing secret designs to share underlying themes is a powerful brand statement and it helps create buzz and keeps believers coming back for more. Also note that people are more attracted to brands that challenge them intellectually and hide elements from plain sight. Seeing such messages makes audiences feel special and that is one grand emotion brands can trigger within their audiences.

Incorporating hidden design elements that speak in unison for your brand is very effective and is invites nothing extra financially. Take it this way brands, you are already going to invest on your brand’s logo and website design and for other atmospheres of your brand; so why not cleverness speak for your brand quietly. You’ll be surprised how louder you will be hearing from your customers!