Interactive Content

Posted on 10 April 2015 By Daniel Calder

With BrandBox you can create many types of interactions, but BrandBox also offers ready-made templates to easily create common type of promotions. The content created can be embedded on different touch-points (eg website, Facebook, blog) and it’s possible to create a centralized hub where all content can be combined into immersive experience- including feeds from social channels. In addition, BrandBox allows you to create multilingual content so each interaction can be used for different countries.

With BrandBox templates you can set up fun quizzes, personality tests, product boosters, scratch cards and games. You can plan a full year of engagement ahead of time, or create newsjacking type content to serve as ad-hoc content your audience will love, whatever fits your social strategy. Relate your products and brand to news, sport, cultural, entertainment or tech events, and keep your target audience entertained with topical subjects. Become the top dog in real time interactive marketing with your own custom campaigns.

Link to e-commerce and use call-to-action buttons or transactional mailings to engage your ambassadors directly. Create campaigns surrounding new product releases, or reward ambassadors with access to exclusive discounts. Design your own user-journey based on specific user segments and approach ambassadors individually with customized offers which meet their preferences.