BrandMegaphoneinBrandMegaphoneThe lasting power of storytelling on memoryThe science behind an unforgettable story and why the message sticks.Jul 7, 2017Jul 7, 2017
BrandMegaphoneinBrandMegaphoneHow to design a custom content program that winsEditor’s note: This article is the first in an ongoing series meant to help publishers design revenue generating strategies in today’s…Jun 29, 2017Jun 29, 2017
BrandMegaphoneinBrandMegaphoneThe power of social media and connecting great writersWriters used to only need a pencil and few blank sheets of paper, but today’s journalists need a lot more than that. In order to produce…Jun 27, 2017Jun 27, 2017
BrandMegaphoneinBrandMegaphoneHow to take your brand blog to the next levelStarting a blog in 2017 is tricky business. “Content is King” has been the mantra of digital marketing ever since Bill Gates popularized it…Jun 21, 2017Jun 21, 2017
BrandMegaphoneinBrandMegaphoneWhy skilled humans are still your best bet for great storiesRobots might be on the brink of taking over many aspects of our jobs, but storytelling isn’t about to be one of them. Identifying what is…Jun 14, 2017Jun 14, 2017
BrandMegaphoneinBrandMegaphoneHow to choose the best type of branded content for youBranded content comes in many shapes and sizes. In order to choose the one that best fits your needs, it’s important to understand all of…Feb 15, 2017Feb 15, 2017