BrandSchools: Our Deeper Why

In 2005, over one-quarter of adult Canadians — an estimated 6.4 million — used the Internet for education, training or school work. (Larry McKeown and Cathy Underhill of Statistics Canada)

When this figure was recorded 10 years ago it was a very different time.

Since that time there has been an advent of smartphones and the proliferation of internet-based skills.

These figures will only continue to rise.

A disparity exists between what the marketplace desires, and what we as the workforce can provide.

Individuals with digital skills.

In the next four years, there is a projected 22% growth in IT related jobs, on top of the already unfilled positions in the industry.

For many years, experts have warned that people across North America do not have the skills required for the future, specifically in engineering, technical and science-related jobs.

The use of the Internet as a learning tool is limitless, and at no certain point will we have maximized its capability.

Online & skill-based learning will only grow.

Which comes at an ideal time — We have just begun the digital age, and yet our ability to provide to the marketplace is hampered by the lack of digital skills.

Just as the steam engine revolutionized the world, digital skills will change the way we perceive the world. Professor Klaus Schwab, Founder and Chairman of the World Economic Forum notes that:

It [The Digital Age] is characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.

Brandschools seeks to address this issue.

Yet, our approach is different from other educators. We don’t simply seek to address the dearth of digital skills, but to incorporate the skills into different fields, such as marketing or product management.

We cannot seek to address the market shortages we have now without addressing the needs of the future.

We create builders.

Builders who will not only develop new products and innovations but change our perceptions and assumptions regarding certain fields.

They will change definitions, create new concepts, and develop new relationships between existing worlds.

Let’s build ourselves a new world.

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