Magento eCommerce Development For SEO Optimized Websites

Choosing the right platform to build your business website is one of the crucial decisions any business owner takes. The temptations to choose the most cost-effective platform is huge. But, he/she should ignore those lures and proceed toward the right direction. And, when it comes to selecting a platform for your eCommerce store, nothing can be better than Magento with its numerous extensions, flexibility, and SEO-friendliness. The latter one is probably the most important feature of a Magento website. When you take your business online, you will immediately realize the significance of SEO optimization to stand out from your competitors. If your target customers do not see your website at the top of SERPs, they will never feel inclined to visit. While the other eCommerce platforms also provide a number of features for SEO optimization, Magento simply excels in this field. Read on to know how.

First of all, let us shed some light on the SEO features that any eCommerce store requires to stay ahead in the competition and gain maximum visibility and traffic. In this regard, try to consult an expert in Magento eCommerce Development in India to optimize your website for the search engines.

Customized URLs:
Magento offers you the opportunity to develop customized URLs for each product page. That helps the search engines relate an URL with the content on that page. With Magento, you can rewrite the Page URLs whenever you edit or change any product on that page. That will increase the relevancy of a page URL with the content on that page and make crawling easier.

Keyword Integration:
You can integrate search terms or keywords in the Page Titles, URLs, and Meta tags to optimize a page for the search engines. This enhances the impact on the minds of the users as they have a good idea of what they will find on your page. It is necessary to include Meta Tags for each one of your pages to increase the search engine ranks and help users know where to look for their desired products. Magento helps you edit the Meta Title and Meta Descriptions as many times as you need. Choose your Meta Tags properly and do not forget to keep the keywords at the beginning of the sentences. However, refrain from stuffing keywords in the Meta Description. Make the content readable for users.

Google Analytics:
All Magento eCommerce stores provide the business owner with ample information regarding the browsing habits of the users on their website. Google Analytics can be easily integrated, whose information helps the owners decide which pages are liked more by the visitors and which ones are rejected within a few seconds. That helps determine what areas need improvement to enhance user experience.

SEO Plugins:
There are so many plugins available for download on Magento. An eCommerce store built on Magento enjoys a plethora of SEO facilities to rank on the top of search engines. In other words, Magento makes your store easily optimizable by providing these additional plugins for free. All you need to do is, consult a professional Magento Development Company in India to know what type of plugins will work best for your site.

The Magento platform was developed some 8–9 years ago. With the advances in technology, it evolved further to include amazing SEO features that can put your eCommerce store on the top of SERPs within a short span of time. Magento 2 has improvised those features and plugins to deliver an excellent experience for business owners, developers and users alike. Let us discuss 3 extraordinary SEO extensions Magento 2 has brought in along with their unique features:

Mirasvit Advanced SEO Suite:
This extension increases your store’s visibility by helping you eliminate duplicate content, create and integrate advanced XML and HTML sitemaps and of course, optimize your website for key phrases or the search terms that your target audience is using to find your products. Its inbuilt Robots.txt editor helps you control your web page’s accessibility.

Improved Layered Navigation By Amasty:
Magento 2 has inbuilt layered navigation to enhance user experience on your eCommerce store. However, that is not flexible enough to meet the advanced eCommerce needs. This extension, on the other hand, enhances the default functionality by increasing speed and amplifying performance. It provides fast AJAX for advanced filtering besides helping you generate SEO friendly URLs and custom brand pages.

Magento 2 WordPress Integration:
FishPig’s Magento 2 WordPress integration extension is based on the idea that “Content is King” no matter what type of website you are developing. With this extension, you can integrate a WordPress blog into your Magento eCommerce store without any hassle.

Now, is it clear how Magento reigns supreme over other platforms for SEO friendly eCommerce web development? If you still need some kind of expert consultation, You can alway get in touch with an experienced Magento Development Company in India and resolve your queries from them. Do not fall for any temptation that involves a quick decision. Take your time and choose the best. After all, it is the matter of your business success on the web.