7 Commercials That Tugged at Our Hearts in 2016
Advertising has the opportunity to both reflect and shape society. It has the power, when wielded by the right people, to create a more hopeful, open-minded, loving culture. During what felt like a rough year, advertising often brought a sense of hope, optimism, and goodwill back to the forefront of our attention.
I’ve compiled a collection of my 7 favorite commercials from 2016 that left us all feeling something.
1. Samsung’s The Anthem Olympic Games Commercial
Samsung created an anthem for the world by incorporating several national anthems from different countries, sung by people on the other side of the globe. I love how this commercial created a sense of comradery around the world during the Olympics.
2. Honey Maid’s Neighbors Commercial
In a time where many Muslims in the US are feeling excluded and feared, Honey Maid created a commercial that tells a heartwarming story of a Muslim woman who learns she is accepted and loved by her neighbor. Beautiful.
3. Volvo’s Wedding Commercial
Not only is this commercial shot in a beautifully cinematic way, it made me choke up thinking about my own wedding day. This Volvo commercial tells the story of a father who is practicing a touching speech for his daughter’s wedding.
4. Android’s Rock, Paper, Scissors
Here’s a dose of cuteness the world needed: The true story of how rock, paper, and scissors came to be BFF’s.
5. Amazon’s A Priest and Imam meet for a cup of tea.
It turns out that the real priest and the imam from this ad have become actual real life friends. They did a sweet Facebook Live a few weeks ago where they talked about their friendships, their shared values, and answered questions from people who tuned in!
6. Star Wars Try Not To Cry Edition Commercial
A non-profit in the Philippians made this promo video for a campaign they are doing called #CreateCourage. ALL of the feels.
7. Paper & Packaging’s Letters to Dad Commercial
I was getting ready to hit publish on this post when this ad came on on my tv. I loved the creativity, joy, and storytelling that it showcased. I hit rewind and watched it again.
Did I miss any? Tweet me and let me know your favorites.
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