Brandon HoffmanConsumers are changing. Brands need to change with them.The Samsung NEXT Innovation team is focused on delivering insights and strategies that paint a picture of how consumers, industries, and…Oct 20, 2020Oct 20, 2020
Brandon HoffmanIntegrating Online and Offline WorldsThis video is a part of our ClassroomX educational series on the nuts and bolts of building a startup today. From defining your business…Oct 19, 2020Oct 19, 2020
Brandon HoffmanDisney’s Magical TransformationBusiness transformation in media and entertainment is one that is oftentimes associated with channel transformation. Over the past 40…Oct 19, 2020Oct 19, 2020
Brandon HoffmanWill the Rise of Emerging Brands be the Fall of Mass Brands?As Future Consumers become more diverse, empowered and expressive, they likely migrate away from mass brands to those more consumer-centricOct 8, 2020Oct 8, 2020
Brandon HoffmanFuture Consumers are Forcing the Evolution of Brands, Loyalty, and Business ModelsConsumers of the future are more diverse, empowered, and expressive than ever. Because of this, mass model of the past will no longer workOct 1, 2020Oct 1, 2020
Brandon HoffmanWhy smart fitness is so smartWe’ve been discussing how the thoughtful integration of hardware and software will be the conduit to bringing outside experiences inside…May 26, 2020May 26, 2020
Brandon HoffmanSmart fitness solutions offer untapped potential and unlimited opportunity in the $33B+ fitness…Real-time interactive sessions, customized on-demand programming, and state-of-the-art equipment allows people to work out where they want…May 21, 2020May 21, 2020
