Brandon T Adams
2 min readMay 5, 2016

Creating the Brand

with Brandon T Adams

Dedication

First off, unless you know this is going to be easy, it never really is. You have to have 3 simple things.

  1. a Hook

2. your Niche

3. high amounts of Enthusiasm

What I’d like to discuss is the ability to communicate. I’m sure you’re thinking, yeah like that’s hard. Actually, it really is until you know you have the people’s attention.

More will be elaborated in the terms.

Hook

Your hook means you have to research. Look into what they’ve done, what they’re going to do, and how they’ve made this all possible. You can’t just jump the gun and hope for the best, especially not knowing a damn thing about them. Getting some background is key for a good discussion, because then you know what they’ll want to talk about as well. Let’s face it, some people, whether they admit it or not, like to discuss themselves.

Research, study, and pinpoint the topics of discussion

Niche

Now, it’s your turn to talk about what’s appealing about you. Even if we’re attractive, that’s not going to always help you. How you come off in your attitude, body language, and expression is what’s really going to help your audience pay attention. So, when you talk about something you’re passionate about, it’s going to show and get them engaged!

Motions, modesty, and eye contact!

Enthusiasm

Well, who doesn’t like a person with a positive outlook? Honestly, would you rather speak to someone upbeat and original or, listen to boring and only likes to say the same thing over and over again? Yeah, I think I know that answer. Either way, when you have a major amount of enthusiasm, people are more engaging and eager to see and hear what’s going to happen next. You capture their attention, and suddenly, are able to keep them wanting more! It’s a beautiful thing to behold.

Smile, be loud, and surprise the audience

End Note

Discussion, and a willingness to keep an open mind with your audience is supremely important. Once you’ve started the ability to utilize these strengths, you’ll become great! I believe this is something anybody and everybody can do. Once you’ve become passionate about something, being able to talk about it, and not only getting people to listen, but continue to listen over a long period of time, is absolutely amazing! I can’t wait to hear what you have to say!

Don’t ever forget to have fun! You’re getting to do what you love, and that’s the most important thing.

Brandon T Adams

Emmy® Award Winning Producer, Founder of Accelerant Media Group, and Executive Producer and Co-Host of the TV Series Success in Your City.