Let’s break the internet together!
There’s a battle raging right on the internet right now. Wait, I mean there are a hundred million battles raging on the internet right now, but the one I’m gonna talk about is the one involving two comedians. Who they are isn’t important. What they said isn’t important. What’s important is how they managed, intentionally or unintentionally, to break the internet.
It’s called Outrage Marketing. Or Outrage Porn. If you can piss a segment of people off bad enough, they will dedicate hundreds and hundreds of blog posts to you, calling you an asshole, screaming about what a big mean meanie you are, etc.
It’s a fantastic method to gain publicity. It doesn’t always work, but when it does, holy shit.
Quick example: Rappers do it regularly to get their fans riled up so that they’ll buy more records. 50 Cent starts beef with Game, sales skyrocket.
Now in the social media age we have the SJW (social justice warrior) sphere that needs a constant stream of evil white men “punching down.” We also have the MRA (men’s rights activist) sphere that needs to see a defenseless white guy getting criticized by those evil feminazis.
Enter the comedian beef. Ari Shaffir made rude comments about some no-name comedian (Damienne Merlina). This is an extremely common practice in the standup world. Any comedian entering the profession had better expect mountains of shit to rain down on them by other comedians. They even have an entire genre of comedy called Roasts where the whole point is to insult another comedian.
So the first comedian said mean things about the second comedian. The second comedian made a YouTube video crying like a baby and saying HOW DARE ANYONE CRITICIZE ME???
What happened next? The SJWs took to Jezebel and all the other dogshit outrage porn sites they use to vomit their stupid stupid stupid words at each other. And the MRAs took to their dogshit outrage porn sites they use to vomit their stupid stupid stupid stupid words at each other. The first comedian was accused of “punching down” at the defenseless second comedian.
Whether the comedians planned this or whether this is a real conflict between two people (who really should be able to dish it out AND take it) it doesn’t matter. Both names have now been perfectly SEO-optimized.
It’s the classic underdog scenario. It’s David and Goliath. And it’s giving me an idea.
I’m a white guy. My wife is latina. I have what the MRAs want and my wife has what the SJWs want.
We can probably launch right into the internet fame stratosphere if we start a beef. I call her racist names. She cries about it and posts to YouTube with her thick accent.
Then the anti-oppression warriors — the SJWs — can begin their crusade to burn me alive while making sure to write my evil white male name a hundred times in their articles and including helpful links to my social media accounts. The MRAs will see one of their own being crucified by a “liberal media” determined to keep white men oppressed. Nobody will ever know my wife and I are a couple since we’ll delete all evidence beforehand (and none of you people will spill the beans).
We enrage both the MRAs and the SJWs. End result = BANK.
Anybody want in?
N E X T → Stuff Poor People Like.
P R E V I O U S → Why Medium Sucks And I’m Leaving Like A Scared Little Puppy