Building a Future-Proof Infrastructure Is Becoming Easier
Change is happening, and it’s happening fast. Traditional retail has been undergoing massive disruption for the past few years and legacy restaurant chains are struggling to keep up with the newer, more nimble fast casual and fast fine entrants.
Since 2010, a major shift has occurred which has changed the point-of-sale landscape. No longer are businesses being forced to be handcuffed to outdated, legacy systems.
Two significant developments happened over 6 years ago that have empowered businesses to be more nimble and forward-thinking:
- Launch of iPad
- Move to the Cloud
These two forces have collided to provide significant advantages and choices to major brands seeking to modernize their infrastructure:
This applies to both enterprise brands and the technology partners they chose.
First, for the brands: The new, more agile retail and restaurant chains understand and apply these core tenets:
- The move to a mobility-as-a-service model allows for maximum flexibility and scalability
- Data is not just gold for Operators, but Customers too
- Employees need to be empowered and engaged in order to deliver the best customer experience
- Customers need to be met where they want to purchase your products, whether that be in-store, in-home, at-work, at-event or on-mobile
- Your brand’s message and offering needs to be custom-tailored to each individual
- A unique experience must be delivered every time, whether it’s through the value of convenience or the value of local inclusivity
- Integrating the use of Artificial Intelligence and playing in the IoT economy will be a new norm
- As use of digital technology expands your four walls, revenue per square footage must be maximized
According to the Step Up Your In-Person Experience With Advanced POS report by Forrester:
“Subpar integrations keeps brands from turning their points-of-sale into points-of- service that meet customer expectations.”
As for the host of available technology partners, particularly those who play in the point-of-sale space…
Since this is my article, of course I am going to use it to position my company, Revel Systems, as the strongest contender in the marketplace to upend the two major incumbents I reference in the title, but also against the array of upstarts in the tablet/cloud-based POS space. And, I have good reason to do so.
Before joining Revel, and for anyone I have met or at any event where I’ve presented, this story is well known…I was with an IT Outsourcing and Consulting firm that brought together best-of-breed technology solutions for multi-unit restaurants and retailers. I was not looking to leave where I was, but after a large engagement forced me to look closer under the hood at Revel, I was hooked and felt compelled to join their team in their rapidly expanding Enterprise division.
When evaluating my decision to trust my personal future with Revel, I came up with a list that I think also helps my prospects in evaluating their next strategic technology partner:
Is there cultural alignment between your brand and the partner? First and foremost, I tell all of my prospective clients that we do not work with everyone. One, we’re more premium-priced than what some brands are willing to accept. Secondly, we view our clients as true partners. We drive our company forward based on these six core values: Entrepreneurial, Customer-Centric, Results-Oriented, Teamwork, Sense of Urgency and Lean, and look to mesh with the brands that carry similar principles and want to work together to shape the future of commerce.
Does the company have experience with other large enterprise deployments? You don’t want to be the guinea pig or that company’s first shot at a truly big customer, which could have disastrous results that actually set you back, not propel your forward.
Who else does the company partner with to ensure you have a best-in-class experience? Let’s face it, most 6 year old startups are not going to be able to transform your enterprise brand alone. You’re going to need extensive industry expertise, know-how and manpower to innovate, execute and drive forward fast. That is why Revel works closely with Apple (we are a hand-selected Apple Enterprise Mobility Partner), IBM, Cisco Meraki and Intuit.
What makes the partner unique and equipped as a future-proof option? Besides a laser focus on building the future of commerce, strong alignment with our partners, actual experience with the world’s largest brands, we find it critical that an open architecture be at the heart of a truly scalable and future-proof platform. It’s hard to build a best-of-breed tech stack if you’re closed in by a single payment processing wall, can’t speak openly to your internal systems or it takes several months or even years to complete an integration to that hot new SaaS application you want to deploy.
“[We need] to get more open analytical data without being handcuffed by companies or to jump through hoops to get it quickly,” — Brian Pearson, CIO of Stacked, FSTEC
Is the company big enough to not be a risk, but not too big that you’ll only hear “no’s?” We’re a breath of fresh air to many large brands who have been craving a truly enterprise-grade alternative to the legacy players, but not so big where we’ll throw up roadblocks and hurdles to customizing a solution together. Are there hiccups from time to time, sure, but the brands committed to changing their destiny quickly understand they need a partner that sits comfortably in this sweet spot on the spectrum, and as such, rolling up our sleeves and cleaning house together will involve getting our knees scraped and our clothes a little dirty.
Revel is extremely committed to redefining what point-of-sale means, whether it be through empowering your employees with smart Insights on the go, giving your customers an all-in-one solution to close the Loyalty, Mobile Ordering and Delivery loop to better compete in the on-demand economy or bringing a more intelligent approach to Support. We are emerging as a true business management platform.
Certainly nobody says it better than our partners:
“I don’t know what the future holds, but by having Revel, I’m better prepared for it.” -Joe Guith, President of Cinnabon
I am on the Enterprise team with award-winning San Francisco based Revel Systems iPad POS, a select Apple Enterprise Mobility partner. I work strategically with large restaurant and retail chains to implement a best-of-breed technology stack that will make a positive impact to their brand. Follow me on Twitter @BrandonTechExecand read more about Revel news here. #RevelUp!
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