Brandpie Engagement Consultant Lucy Maber shares some simple things every company can do to keep their people engaged and motivated in these unprecedented times

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Photo by Chris Montgomery on Unsplash

We’ve been thrown into a time of rapid change and increasing uncertainty. Brandpie is now operating with a completely remote workforce and all contact is virtual. Three days in and we’re already finding new ways to keep energy and spirits high but it doesn’t come without its challenges.

We wanted to reflect on our experience and share what we’ve learnt, even in a short space of time, about what it practically looks like to maintain people’s energy, morale and engagement in the business when it can be easy to feel disconnected and anxious. Hopefully this is helpful and reassuring.

Behaviours will need to change, and fast. Think about creating the right environment for it.

Successfully…


As the boundaries between work and home become increasingly blurred through remote working, what role does flexibility have in creating a great place to work?

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Photo by Patrick Perkins on Unsplash

Last September (pre-Covid19), both the London and the New York teams spent time on a retreat to re-establish who we were as a business, where we were going and cementing how we work as a team. One of the topics that came to the fore was around creating a great place to work and, specifically the role of flexibility in that. It feels particularly relevant now, as the boundaries between home and work life have become increasingly blurred.

It feels necessary to caveat that whilst we navigate what it means to become a modern and pioneering business internally, we’re under…


To discover more about how vital CEOs believe purpose is, we conducted a survey of more than 700 chief executives across Germany, France, the UK and US.

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Photo by Hello I'm Nik 🇬🇧 on Unsplash

To discover more about how vital CEOs believe purpose is, we conducted a survey of more than 700 chief executives across Germany, France, the UK and US.

Purpose is the business buzzword of the moment. It might even be the answer to the essential question: “What is the role of business today?” Since the 2008 financial crisis, society views every business through a more critical lens. Scrutiny of the way organisations operate and behave is sharper than ever. In a bid to discover more about how vital CEOs believe purpose is, we recently conducted a survey of more than 700…


Love it or hate it, ‘purpose’ is currently one of the most talked about business concepts, with books on the topic appearing every day and industry leaders promoting its importance. Yet virtually no-one can agree on exactly what it is or how it should be utilized.

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Photo by Bethany Legg on Unsplash

Love it or hate it, ‘purpose’ is currently one of the most talked about business concepts, with books on the topic appearing every day and industry leaders promoting its importance. Yet virtually no-one can agree on exactly what it is or how it should be utilized.

When Larry Fink, CEO of BlackRock, wrote in his 2018 letter to CEOs that “purpose gives your business its license to operate in today’s society”, it made us question — what do today’s business leaders really think about purpose?

In response to this we polled over 700 CEOs in Germany, France, the UK and…


Purpose is nothing new in the world of business. But getting it right has never been more urgent.

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Photo by Ian Schneider on Unsplash

From Extinction Rebellion to #MeToo, we’re living at a time of polarising issues, which has given rise to a wave of activism across the world.

In the post-2008 world, financial brands that are authentically purpose-driven inspire greater confidence and consumer trust. These companies now see instigating change for the collective good as a top priority — and in this cultural landscape, brand purpose has skyrocketed to become one of the hottest topics in the industry.

It isn’t just a C-suite priority of course. Consumers are leading the charge for positive change and are increasingly seeking to forge relationships with brands…


Chris Holmes, Managing Partner, Engagement, believes it’s time to look at employee engagement differently.

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Photo by Priscilla Du Preez on Unsplash

What is employee engagement?

We like to keep things simple. So we think about it as: ‘helping organizations build stronger connections with their people to drive business performance’.

So, why is it important? Depending on which survey you read, employee engagement levels are either slightly higher than they were, static, or slightly lower. But, even if you optimistically go with the ‘marginally improved’ data, the total number of ‘engaged’ employees is still hugely underwhelming. Forgetting for one moment how you measure ‘engagement’ (a discussion point on its own), it’s clear that something isn’t working.

Our approach to employee engagement

We believe it’s time to look at it differently. It’s…


Hannah Conway looks at whether technology-driven entrants to the finance sector can repair the confidence that the public needs to have in it.

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At the heart of financial services is trust, something which collapsed after the catastrophic events of 2008. And yet the industry didn’t change in the way people were expecting. Can technology-driven new entrants to the sector finally begin to repair the confidence that the public needs to have in it?

Ten years after the near collapse of the global financial system and the subsequent ‘Great Recession,’ it has become apparent that there is still an ongoing crisis of ‘trust,’ especially in the Western world. Whether it is financial services, wider business, government or journalism, there are record levels of distrust…


As use of cash declines in modern economies, isn’t the cash machine similarly doomed? Not so fast says, Rishi Dastidar.

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01. Hole In The Wall

I’m fond of technologies that become so obvious, so useful in our lives that we stop thinking about them. The Automated Teller Machine (ATM) is one such device. Seriously, when did one last cross your thoughts? Maybe when you used one — though if you believe the news, that was a long time ago. Or perhaps when UK bank Barclays decided to rename all their ATMs as “holes in the wall,” a linguistic innovation that didn’t catch on.

02. No Money Until Monday

It’s rare to have the moment when the idea for a new technology arrived accurately recorded, but the ATM is one innovation…


Once a bastion of old-fashioned — if not downright distasteful — standards of behavior and employment practices, the financial services sector has quietly become one of the industries that is becoming more diverse and inclusive. Executive Creative Director, Sophie Lutman surveys the brands that are on the front line of this progress.

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Traditionally considered the ultimate of boys’ clubs, old and young, the financial sector has struggled to shake off its image of being very male, even paler — and as a result of that, very stale in the 21st century.

Look beneath the surface, however, and a different and better story about diversity within the sector is emerging. Thanks to both external pressure and government initiatives, such as the Women in Finance Charter in the UK, it is clear that the financial industry has been making changes that are starting to create a more inclusive environment for its employees.

As you…


NY CEO, MaryLee Sachs reports on the emerging trends in the cosmetic industry.

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Photo by Christin Hume on Unsplash

1. Friendly bacteria

In the last two years, the market has seen numerous launches of skincare products having probiotic ingredients. With more research suggesting that bacteria — including lactobacillus and bifidobacterium — are beneficial to the skin, this genre is likely to grow in both topical and ingestible forms. “Brands already have us rethinking traditional cleansing and skincare regimes and we expect this category to snowball as product innovation continues,” says Chrissy Hilton-Gee, senior beauty researcher at trendstop.com.

2. Ingestible beauty goes mainstream

While topical treatment is here to stay, there’s a new realization that ingestible skincare has a place in our daily regimens — not the usual…

Brandpie

Purpose | Brand | Advertising | Engagement | London & New York | www.brandpie.com

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