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Starring at a major tournament can boost a player’s profile, leading to big-money transfers and new sponsorship deals. So who were the big winners and losers from Euro 2016 off the pitch?

With help from Brandtix, we have combed social media for mentions of all players involved at the tournament and kept tabs on whether fan comments were positive or negative. By also tracking increases or decreases in total follower numbers, you get an idea of who is on the rise and who is not.

To give one example, when Joe Hart allowed Iceland forward Kolbeinn Sigthorsson’s tame shot to squirm into the net, more than 85 per cent of social media chat about the England ‘keeper turned negative. …

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BrandtixSports

The Definitive Athlete Index Platform / brandtix.com

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