Baz RichardsonWhat’s your marketing’s S.T.A.R? And why does it matter?Looking back, I was quite the brand ambassador as an 80’s kid. I vividly remember repeatedly reciting the likes of;May 27, 2021May 27, 2021
Baz RichardsonA lesson in separation and never leaving the office idiot in charge of marketing.To protect the innocent, certain names and organisations have been withdrawn or changed, but rest assured, what you are about to read… is…Aug 19, 2019Aug 19, 2019
Baz RichardsoninCopywriting and Content MarketingWhat will you learn from Ryan Reynolds’ marketing masterclass?Regular readers of mine will know that my creative marketing top tips aren’t your usual ‘listicles’. My last blog told you to think…Feb 26, 2019Feb 26, 2019
Baz RichardsoninCopywriting and Content MarketingYour 2019 marketing will only work if you think Bandersnatch!It’s that time of the year when the tree comes down and the obligatory new year marketing predictions pop up. And let’s face it, 2019’s…Jan 3, 2019Jan 3, 2019
Baz RichardsonIf your marketing’s cr*p, so is your offering! Kind regards, Your Fickle AudienceDespite “don’t judge a book by its cover” we do. We don’t have time to challenge our gut instinct. That’s what it’s there for, right…Aug 6, 2018Aug 6, 2018
Baz RichardsonHow many marketers are doing a ‘Toys R us’?I recently met with a marcomms Director who admitted their marketing content wasn’t as good as it could be. Internal politics and legacy…Apr 27, 2018Apr 27, 2018
Baz RichardsonOver-designed and under-thought. Is your marketing lacking creative direction?I wasn’t surprised when a new client recently admitted “we lack creative direction”. Considering they aren’t short of in-house creative…Apr 17, 2018Apr 17, 2018