…up for a bank account as part of the Uber driver application process, in real-time. Unsurprisingly, this makes Uber the largest acquirer of small business bank accounts in the United States today, bigger than Wells, BofA and Chase combined.
…t because of their craft, but because they immerse themselves in topics such as politics & culture. They collect & connect the dots outside of their field of expertise. Design as a craft just provides them the tools and frameworks to make sense of the information
…earn from what we’ve done before, but we cannot presume that patterns always transpose effectively. Deterministic top-down approaches promoted by behavioural economics and simplistic notions of the ‘Quantified Self’ and ‘Big Data’ are not going to work.