Digital Advertising: Market Size, Share, Industry, Trends, Opportunities 2013–2018

Digital Advertising: Market Size, Share, Industry, Trends, Growth, Opportunities and Forecast 2013–2018

Report Overview

Research Beam adds a report titled “Digital Advertising: Market Opportunities and Forecast 2013–2018” that provides detailed information of the Digital Advertising. The report is an excellent piece of study for investors who are looking towards the market.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

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Table of Contents:

1.0 EXECUTIVE SUMMARY 5

2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14

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3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17

List of Figures

Figure 1: Traditional Advertisement vs. Digital Advertisement 2013–2018 6
Figure 2: Growth of Online Advertisement 2013–2018 7
Figure 3: Traditional Advertisement in Decline 2013–2018 8
Figure 4: Reasons behind Choosing Digital Media over Traditional Media 9
Figure 5: Digital Multiplier Effect 10
Figure 6: Consumers Preferences — TV commercial vs. Video Advertisements 11
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online) 12
Figure 8: Digital Advertisement Ecosystem 13
Figure 9: Digital Advertising Value Chain and Activities 14
Figure 10: Forms of Online Advertising 15

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