Faraday Future: The World’s Next Great Brand?Can a little known car company with a cool name and even cooler logo be the “it” luxury brand for generations to come?Oct 29, 2018Oct 29, 2018
I’m Addicted to this Yahoo App That Doesn’t Exist (Yet)The second I click Yahoo Escape, it flat out entertains. An instantly-playing, immediately-gratifying, channel-surfing video app. An…Jun 22, 2018Jun 22, 2018
Published inMorris Strategic10 Reasons Fortnite’s Esports Plans Could Be Pure GoldWhen developer/publisher Epic Games announced last week that Fortnite’s initial foray into esports would be a “World Cup,” I immediately…Jun 18, 2018Jun 18, 2018
Published inMorris Strategic30 Crazy / Not-So-Crazy NBA 2K League / Twitch Streaming IdeasWith today’s NBA 2K League / Twitch partnership announcement here’s my initial list of 30 crazy / not-so-crazy streaming ideas.Apr 18, 2018Apr 18, 2018
Published inMorris StrategicIs This the NBA 2K League’s Biggest Decision?Now that the NBA 2K League’s month-long combine is complete, the most important decision may not be who among the 70 thousand hopefuls…Feb 27, 2018Feb 27, 2018
Published inMorris StrategicWhat Does Esports “Success” Look Like for the NBA, NFL, NHL, MLB and MLS?I can guarantee you this: The five major U.S. sports leagues and the respective game publishers EA and 2K will see tremendous success as a…Feb 14, 2018Feb 14, 2018
What Does Esports “Success” Look Like for the NBA, NFL, NHL, MLB and MLS?I can guarantee you this: The five major U.S. sports leagues and the respective game publishers EA and 2K will see tremendous success as a…Feb 14, 2018Feb 14, 2018
NBA 2K League: “Evolve Entertainment”The opportunity the NBA & 2K have with the League is the ability to “Evolve Entertainment.” Because that’s what it really is…Jan 17, 2018Jan 17, 2018
Published inMorris StrategicThe “Next Big Thing” for Apple or Disney or Yahoo or …It’s the greatest opportunity in all of entertainment.Jan 10, 20181Jan 10, 20181
Published inMorris StrategicEsport and NBA 2K Sponsors: Don’t Wait, InnovateYesterday, on a call with the CMO of a top 50 brand, I realized how important the launch of the NBA 2K League is. Regarding all of his…Nov 17, 2017Nov 17, 2017
