My 3 keywords for a start-up: team, share, community

Technological advancement is increasing and becoming a core component of basically any business. Currently most technological advancements happen in the world of bits, but sure and slowly it’s meeting the world of atoms, artificial intelligence is the driving force behind self-driving cars, just like big-data is the driving force behind Internet of Things or software defined networking in Telecom. In short: Technology is growing broadly and cross-domain. Innovation in technology must be approached by multidisciplinary teams.

Start-ups take the concepts from the lean start-up philosophy close to their hearts: Build a company with a nice focus, maximize value versus human capital and scale through smart distribution, smart production, growth-hacking and Cloud infrastructure.

Great talent, an idea, proper timing and strong execution could potentially be of tremendous value, this is something we have learned from the start-up scene across the world.

Designing success starts with a designing a successful team that can execute a strong strategy and adapt on challenges within timing and approaching optimal product-market fit. What a successful team consists of has been eloquently described by Rei Inamoto from AKQA: “To run an efficient team, you only need three people: A hipster, a hacker and a hustler.”

A hipster is the creative genius, a designer, translating concepts to visualization.

A hacker fully understands the “how” behind the product or service. The hacker is a person that can translate the concept to reality, usually a role for an engineer or very practical person.

And a hustler, who packages the hipster’s creative design and the hacker’s technological solution and brings it to the masses in the form of sales and partnerships.

I don’t think that you can always define a person to be either one of the three, though it’s important that your team has role-completeness. When a business idea occurs, it’s natural to have gaps in the role-completeness. It’s imperative that these gaps are bridged as soon as possible.

Bridging these gaps is the main challenge when running a start-up. I do not believe that talent is rare, but it requires effort to gather talent, since talent is locked up in existing organization or in golden cages where talent becomes risk-averse.

To bridge the gap, find places where talented people gather and dare to share your idea with everybody, let people know you are on a mission!

Remember: If you keep your idea — your mission — a secret, nobody can join you. If you want to change the world, realize that you cannot do it alone.

Share your ideas at networking events. Meet like-minded people on meetups that relate to your mission or topics such as block chain, artificial intelligence, fintech, proptech. It’s all out there! Go outside, expanding business from within your office is a myth.

Incubators and accelerators help can help you fill in the missing gaps in your role-completeness. This might be temporary, but it may give you the boost to increase traction and validity of your business idea through matchmaking you with volunteers from the corporate world and serial entrepreneurs from the start-up scene. It makes it much easier to attract talented co-workers or co-founders when your business is starting to roll.

… And last but not least. Join a co-working space; become part of a community where talented people from diverse backgrounds are busy 24/7 with building the future. Join the community that is tackling problems of today, so we can take the next step into the future, finding more problems and solving those…

Brian Gharibaan is a software entrepreneur/adventurer. He runs early-stage tech investment firm StormDelta Group and is co-founder of The Hague Tech, an international tech community in the heart of the Dutch governmental city where talent, companies, government and knowledge institutions work together with the goal to stimulate applications of technology in our society.