-Focus on the IDEA first. Getting hands dirty and building will be secondary
-Service must have a daily or weekly use case. Toothbrush test.
-Search differing industries
-Search differing jobs and job functions
-Find something that is ubiquitously analogous that would be transformed by the network effect. Power of many. Whether it be the power of more accessible information sharing to that job function or consolidating the job function to be automated managed by an order of magnitude smaller