6 Ways to Start Writing (Even if You’re a Noob)
Those of us who are lucky enough to work in the field of our chosen craft have a wealth of knowledge and experience that we want to pass on (or, just excitement and fervor for the work.) We’re the people who want to talk about the things we know and the things we love to others in hopes of educating and inspiring.
In my experience, I’ve found that the content creators often fall in one of two categories:
The Experienced Veteran:
This person’s been around the professional block a few times has a breadth of knowledge and information from their years of experience. However, they may feel their techniques are antiquated or perhaps they’re not keeping up with the ever-changing trends of their field.
The Excited Rookie:
Knows every trend, or even see them coming before they arrive, but the lack of years under their belt may work against them.
Both types of folks have their share of advantages and disadvantages when it comes to creating content. They ask, “how do I approach sharing?” I’ve got a few ideas for you.
What’s going on in the your field?
This is the perfect opportunity to discuss new developments in your field. Throw in your two cents and ask others’ for their opinions. Getting a conversation going with your peers, customers, or colleagues.
Every field has controversy, riddled with shades of gray, but you might be surprised that the outside world may have no idea this conversation is even happening. The Rookie has a definitely leg up here, because you’re party to these conversations, but you’ll also notice that your peers outside of your professional group are discussing these issues.
For me, the “Heartbleed Bug” story was huge from the security world that hit the mainstream — that was a great chance for me to talk as a professional on what was happening, why it happened, what it meant for the world, and what they needed to do. Remember when speaking to people outside your field: Situation, Task, Action, Result (what’s the background story, what happened, what did you do, what happened because of it?)
What would you have wanted to know?
Think back to when you were starting off in your field, even if you’re still a bit of a newbie, yourself. What kinds of questions were you dying to have answered? You can create an entire blog post, or even a series of Tweets based around the things you have learned. Take things a step further and allow yourself to be open to questions in an Ask Me Anything type forum. Not only will you be helping the super newbies out, but you AND your company will come off as very approachable.
If you’ve been around a while, you probably run into these ideas on a daily basis — just think of all the problems you you run into now that would have once taken you weeks to solve. They’ll appreciate it.
Talk about yourself!
Introduce yourself and your business to the world (AND BEYOND)! Let potential customers know who you are and what you can do to benefit them. It may feel self-gratuitous at first (I know I did for me), but stay humble and be yourself.
This approach works particularly well for the Rookie since most people love a story. Harry Potter didn’t start with everyone at Hogwarts celebrating the demise of Voldemort (#spoileralert). Take your audience along for the ride so they’re not tuning in after the problem has already been resolved. Experienced people are very interested in hearing about the journey of newer people, and believe it or not you’re still ahead of some others.
Common mistakes and misconceptions about your job
Much like discussing updates and news in your field, take the time to break incorrect notions. Bust them myths! Create a list of common mistakes made and how to avoid them. Go rapid fire if you want — everyone loves lists.
Sometimes I notice myself thinking “I’ve seen this problem before, and I actually know how to solve it!” Experiences like that are great to talk about and share with others.
Can you relate?
Relating to a seemingly unrelatable topic to your product/website may seem a bit out of the box, but it can really be beneficial. It will allow others to view you and your business in a whole new way.
For example, our product helps companies manage their passwords and be more collaborative — what if we wrote about how running our company is a lot like waterskiing? Or how our product development is very similar to oboe? Sure, we’d have to do some actual research on waterskiing and the oboe, but relating seemingly unrelatable topics help widen others’ understanding of what you’re trying to say.
What inspires you and your product? Maybe you’re a TechCrunch junkie or an avid CNN follower. How do these outlets help you in your day-to-day business? Talk about your favorite movies, apps, or gasp(!) even books(?!)
Believe it or not — there have been a lot of books written. Surprising, right? Think about someone in a ‘new’ field. Wouldn’t it be interesting to read this classic from 1936 and talk about how ‘winning friends’ hasn’t changed that much in the world of social media.
And there you have it: Six topics of interesting to discuss in blog posts, tweets, anything! We hope you were inspired by one of these topics. Tell us in the comments what you’re planning on writing about next.