Are you running a business or a hobby?
Are you a professional? If you are not making money daily, you are an amateur. If you are not running a business that has profits, you are an amateur. The difference between amateur and pro is income. Pro’s get paid to do what they do. Amateurs pay to do what they do.
You have to recognize what you are and decide if that’s what you want to be. Do you want to run your business as a hobby or run it as a business? I would think you want to run a profitable business if you are reading this. You have to start thinking and behaving like a profitable business person. You can’t get the result you want if you don’t recognize what it is.
If you are not closing something daily, you need to get that going. 7 days a week you need to make money. I don’t care if your business is closed on a given day, you have to have systems in place to generate sales 7 days a week! Open a web store and market the hell out of it, have subclassifications of your primary service to sell — shirts, shorts, gear… You need to sell something directly or indirectly daily. Every single day you don’t sell, you have to double the next day’s goal.
This is not some scummy sales tactic or bleed people dry article. This is the reality of building a business you can live off of and keep running for years to come. You want to service your community, you have to make enough profits to ensure your survival. You can be a martyr and die trying, but what good does that do besides give you a nice story to tell people to justify your failure. Don’t think you want to really fail, but are you willing to do the work?
Running a business is supposed to be the dream, but too many have turned it into a nightmare. You are responsible for what happens and doesn’t happen based on your choices. It’s your business or your hobby. You decide what success is and you decide if you will achieve it or not. No excuses, get to work.
Brian Wright
CEO Phitin
