These Three Simple Questions Will Change Your Marketing Forever

A good communications campaign can grow your bottom line and create a stellar brand. On the other hand, a bad plan can kill sales and your brand. So, how do you know if your plan is killer or, well, killer?

The best marketers always start with a plan — don’t know how to get started? Here are three questions to make sure you’re on the right track.

Who do I need to talk to?

If you don’t know who you are talking to — then you are just talking to the air. The more narrow your target audience, the more likely they’ll listen to you.

What do I need to say?

Think about them, not you. What problem does your product solve for your potential client? Now, tell them how your product will change their life.

How should I say it?

How do you send your message? Is it a billboard or a radio spot? Maybe it’s a commercial or a coupon. However you do it, your goal is to find a balance between the most effective way and the most cost-effective way.

We are Bright Works PR and Marketing. We’re communications rock stars that want you to succeed. If you’re looking to increase sales and take your brand to the next level; we’re the partners you need. Let’s connect today for a free consultation on your specific needs.

Find us on Twitter! @BrightWorksPR

Send me an email! Craig@BrightWorksPR.com