It helps Britanny to specialize, but it helps more to be authentic.
Robert Cormack
11

For many people, that first step of being true to themselves will be the most difficult. Authenticity for me is the easiest part. I think being inauthentic to who you are is the biggest sin.

Having a more niche area or expertise to start with is the next most important piece. I can be myself 24/7 a day and put out content but if I don’t have a focus of some kind, it would be nearly impossible to build a base.

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