BRITTON – Medium

12.7K Followers

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Branding + Product Launches

The Secrets to YETI’s Success

YETI’s Rise May Seem Like Magic, But Its Not — It’s All About Understanding Audience

7 min readSep 16, 2019

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The Secrets to YETI’s Success

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BRITTON
in
Marketing + Advertising

What the Breakup of Big Tech Could Mean for Marketing

As data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.

7 min readSep 16, 2019

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What the Breakup of Big Tech Could Mean for Marketing

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BRITTON
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Design + Creating

Brand Identity in the Digital Age

It’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story and Set It Apart from the…

6 min readSep 3, 2019

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BRITTON
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Marketing + Women

The Future of Green Marketing is Green Innovation

Brands Committed to Sustainability Do More Than Just Talk It — They Position Themselves for the Future With Innovation.

6 min readAug 5, 2019

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The Future of Green Marketing is Green Innovation

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BRITTON
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Lifestyle + Living

Lessons From Values-Driven Brands

More Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case…

8 min readJun 5, 2019

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Values Driven Brands

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BRITTON
in
Branding + Product Launches

Patagonia and the Marketability of Antimaterialism

Patagonia Has Built Its Success on Encouraging Customers to Think, Not Buy

7 min readSep 12, 2018

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Patagonia and the Marketability of Antimaterialism

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BRITTON
in
Marketing + Advertising

Airbnb Crafts the Ultimate Brand Experience

Playing the Hospital Host to Several Audiences

7 min readMar 8, 2018

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BRITTON
in
Branding + Product Launches

Uber Versus Lyft: The Battle for Ride-Sharing Brand Superiority

Politics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and Lyft

7 min readMar 8, 2018

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BRITTON
in
Marketing + Women

Marketing Unmentionables

Lessons in Overcoming the Challenges of Marketing Taboo Products

11 min readMar 8, 2018

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Marketing Unmentionables

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BRITTON
in
Branding + Product Launches

3 Best Digital Campaigns of 2017

A Highlight of the Year’s Best and Most Engaging, Heartwarming, and Inspiring Digital-Advertising Campaigns

5 min readDec 28, 2017

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3 Best Digital Campaigns of 2017

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BRITTON

BRITTON

12.7K Followers

We build brands for the New American Middle. We make aspirational creative inspirational. And we do it all with Midwestern humility. http://www.brittonmdg.com

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