BRITTONinBranding + Product LaunchesThe Secrets to YETI’s SuccessYETI’s Rise May Seem Like Magic, But Its Not — It’s All About Understanding AudienceSep 16, 2019Sep 16, 2019
BRITTONinMarketing + AdvertisingWhat the Breakup of Big Tech Could Mean for MarketingAs data privacy issues continue to spiral out of control, there’s a call for regulation to protect user privacy.Sep 16, 2019Sep 16, 2019
BRITTONinDesign + CreatingBrand Identity in the Digital AgeIt’s More Important Than Ever to Use Your Brand’s Logo, Fonts, and Packaging to Tell Your Brand Story and Set It Apart from the…Sep 3, 2019Sep 3, 2019
BRITTONinMarketing + WomenThe Future of Green Marketing is Green InnovationBrands Committed to Sustainability Do More Than Just Talk It — They Position Themselves for the Future With Innovation.Aug 5, 2019Aug 5, 2019
BRITTONinLifestyle + LivingLessons From Values-Driven BrandsMore Than Ever, Consumers Want To Know Where a Brand Stands on Social and Political Issues. Patagonia and Sackcloth & Ashes are Two Case…Jun 5, 2019Jun 5, 2019
BRITTONinBranding + Product LaunchesPatagonia and the Marketability of AntimaterialismPatagonia Has Built Its Success on Encouraging Customers to Think, Not BuySep 12, 2018Sep 12, 2018
BRITTONinMarketing + AdvertisingAirbnb Crafts the Ultimate Brand ExperiencePlaying the Hospital Host to Several AudiencesMar 8, 20181Mar 8, 20181
BRITTONinBranding + Product LaunchesUber Versus Lyft: The Battle for Ride-Sharing Brand SuperiorityPolitics, Branding, and Self-Driving Cars Will Decide the Struggle Between Uber and LyftMar 8, 2018Mar 8, 2018
BRITTONinMarketing + WomenMarketing UnmentionablesLessons in Overcoming the Challenges of Marketing Taboo ProductsMar 8, 2018Mar 8, 2018
BRITTONinBranding + Product Launches3 Best Digital Campaigns of 2017A Highlight of the Year’s Best and Most Engaging, Heartwarming, and Inspiring Digital-Advertising CampaignsDec 28, 2017Dec 28, 2017