What comes next after a brand workshop? How do you take a collection of ideas and develop them into a cohesive identity? — By Annie Wilson. Originally published at This Little Duck. After conducting the brand workshop with my colleagues at This Little Duck, the ideas we unpacked during the workshop enabled me to define a clear direction to move forward with the new identity. …

Branding workshops are an essential tool for gathering those requirements and constraints when solving the problem: “why does your company exist?” — By Annie Wilson. Originally published at This Little Duck. I joined This Little Duck last year in the midst of a structural shift at the company. …

I need to discover how we were going to animate a hand so that it would count to 5 — simple right? — By Annie Wilson. Originally published at This Little Duck. — Late last year I started on some concept design for one of our studio side projects and after being parked on the “too busy to work on side projects” shelf, I recently dusted off the illustrator files and started looking…