Despite the hoard of horrible Flash websites in the 2000s, Adobe Flash, the program, was a great authoring tool for animation — I don’t think anyone is complaining about Flash being dead (remember splash screens?) but one thing we miss a little bit is being able to easily create small, resolution independent animations for the web.
What are the options for animation on the web in 2017?
After conducting the brand workshop with my colleagues at This Little Duck, the ideas we unpacked during the workshop enabled me to define a clear direction to move forward with the new identity. The key ideas I pulled out of this were around our vision, mission and values.
Creating the digital products and services powering the next generation of business.
We’re in the business of helping customers use the internet to create new value through software and innovation.
I joined This Little Duck last year in the midst of a structural shift at the company. As the direction and makeup of the team changed, and as the dust settled around us it was clear that our old website no longer matched our brand value and was in need of an overhaul.
Brand marketing had never been a priority at the company, This Little Duck had gotten by with our brand identity being supported by successful projects and word-of-mouth. While that was all fine, it also meant that we didn’t have control over how we were being represented. …