…nization, there is a cast of characters that will either work for or against your efforts, he said. Some will give you great stories to tell and be ambassadors for your brand. Others will protect the status quo and try to poke holes in your work. Finding them, engaging them, and getting them on board will be crucial to your success.
…ities, skill sets, and experiences to do something new and outside of their comfort zone. In short, all you have to do is change the fundamental nature of how your organization communicates with its audience. That’s it.