BrowsiHow to Boost Ad Inventory Performance with Smart OptimizationLooking to deliver the highest viewable, scalable, brand-safe, and clean ad inventory without compromising UX, and ad security?May 6, 2020May 6, 2020
BrowsiHow Subscription Models Can Actually Boost Ad RevenueThere was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue…Apr 6, 2020Apr 6, 2020
BrowsiHow important is Viewability to PMPs… Today?Critical. As programmatic reigns in our current state of affairs, Private Marketplaces (PMPs) and achieving tough viewability requirements…Apr 3, 2020Apr 3, 2020
BrowsiOptimizing Viewability Per Page — Manual vs. Real-Time Process [Infographic]Meeting viewability targets has long been one of the biggest challenges facing publishers, and with good reason: Advertisers don’t want to…Mar 24, 2020Mar 24, 2020
BrowsiPublishers: The Light at the End of the Coronavirus TunnelThere is no doubt that we are currently in the midst of possibly the biggest crisis most of us have ever seen. Recently, I was discussing…Mar 19, 2020Mar 19, 2020
Browsi9 Ways Content Structure Can Maximize Ad Inventory PerformanceThe legendary media mogul Sumner Redstone famously coined the phrase, “ Content is king ,” by which he meant that the content itself would…Mar 3, 2020Mar 3, 2020
BrowsiReal-Time Tracking of User Behavior to Reduce IVT in your Ad InventoryPublishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it.Feb 25, 2020Feb 25, 2020