Bryan JimenezHow to Measure Your Brand’s Health in 3 Easy StepsJust like our bodies, our brands need regular checkups. A healthy brand resonates with customers, fosters loyalty, and drives sales. But…2 min read·May 3, 2024----
Bryan JimenezNFTs ≠ Art. So what are they?There’s a dizzying amount of opinions about NFTs online, most of them stemming from the same mistaken assumption, that NFTs = NFT Art. To…4 min read·May 10, 2022----
Bryan JimenezThere’s A Better Way To Re-brand Your Small BusinessNowadays our social feeds are inundated with new cases of brands seemingly getting their rebrands all wrong. We’ve all heard public…4 min read·Mar 16, 2020----
Bryan JimenezThe Curious Case of DUPONT’s New LogoI’ve always been very much intrigued with the thinking that goes on inside science and technology organizations before and after they…3 min read·Dec 26, 2018----
Bryan JimenezMerger & Acquisition Rebranding Done RightA merger (legal consolidation) or an acquisition (ownership of interests) can be a great strategic move for an enterprise that brings with…3 min read·Jul 22, 2016----
Bryan JimenezWhy making your logo the “wrong way” can literally kill your businessSam and Sue are overjoyed and nearly ready to open their small business. They optimistically put in a chunk of their savings and are…6 min read·Jun 23, 2016--1--1
