Social media is abused for marketing and is less about communication. How can we restore it and build credibility? #tips?
Question asked by @wattsnextJacqui
This is a tough one for me, because as a marketer I think I’m adding value to the social channels that I use, some people will see from purest point of view that it’s not just being used for communication in general, that there are no hidden agendas, or, in fact, no obvious agenda, the fact is, it is what it is. Social media is what it is, marketers are going to use it for the benefit of business, and I don’t necessarily think that’s a bad thing.
Primarily social media is there for the taking for business, and the beauty is you will be judged by your audience. So if you get no value in return for your activity, then social media is speaking for you in quite a big way. If you’re not getting any ROI or value in return, then that’s your penance for abusing or misusing social media, in the means that you’re referring to. I don’t necessarily think it’s a problem. I can see where you’re coming from, because if it was more like the Reddit community which is very self-policing, they don’t suffer fools they won’t have any bullshit, but with the likes of Twitter it’s too much to ask, it’s not going to happen, because people are getting value in lots of different ways. You’re quantifying value based on what it means to you, that’s not reflective of what it means to the rest of the world. So I don’t agree, sorry.