Please don’t like my posts!

I really do appreciate people liking my posts and tweets on social media. Don’t let me give you the impression that I don’t. However, I woke up to a realization this morning. Instead of liking something, it’s far better for me if you ‘share’ my post.

The reason is more basic than you might think. ‘Liking’ something is almost like the ubiquitous head nod to someone as you pass him or her in the hallway. While it acknowledges their existence, it really doesn’t do much of anything else. ‘Sharing’ a post has the effect of saying, “Not only do I like this post, but I think other people are going to like it as well.” Or, to continue on with my earlier analogy, it’s like running up to that same person in the hallway, shaking their hand, and introducing them to another friend or two who would just love you.

Think about the last time you had a truly great cup of coffee. You came to your office with a smile on your face and an extra spring in your step. Likely, within about twenty feet of the front door of your office you already told ten people about this great new coffee shop you stopped at. You didn’t just ‘like’ the coffee shop, you ‘shared’ it.

Friends share!

Consider most aspects of your life, you normally ‘share’ information with others. Read the following two exchanges and tell me which sounds better.

“Good Morning Dale!” Sally said excitedly. “Say, I know you like good pizza and Mike and I went to the best pizza place last night. It was near your house.”

Dale, being a connoisseur of pizza in all its forms, was immediately intrigued. “Oh really, Sally? That’s great. Where was it? I bet I probably ate there before. If not, I’ll have to give it a try.”

Or this one …

“Good Morning Dale!” Sally said excitedly. “Say, I know you like good pizza and Mike and I went to the best pizza place last night. It was near your house.”

Dale gave her a thumbs-up sign to indicate he liked what she said and then walked quietly back to his desk.

Sally, fearing she’d done something wrong, wondered if Dale would ever speak to her again. While they had never been close, their friendship seemed stronger over the years. Frustrated and confused, Sally sat at her desk and cried while mourning the loss of her ability to share the love of the new pizza she’d discovered.

Anyway … you get my point. If you really think something is of value, share it. It really isn’t going to take a ton of time and ultimately you might just make the world a better place.

Your Humble Servant,