

Humanitarian Investments and Solutions •Partnering to build homes, champion education & combat female opression • Lover of global politics, skiing and food
As ever, market threats also bring opportunities and AMs are, collectively, the undisputed experts at benefiting from market lows, as well as highs. However, in order to move beyond the currently-prevailing uses of social media for ‘channel marketing’, AM firms need to better understand the digital landscape, develop their own online ecosystems, and acquire the in-house skills and capabilities required to undertake a process of gradual, effective digital transformation to help address these emerging, systemic challenges and evolve their business models to take advantage of the emerging opportunities.
sively gras…ch something of a digital end-game could occur) and indeed some AM leaders are already making them. However, the adoption starting point and internal capacity for most European firms is so low, and the culture so resistant to change, as to suggest a potentially existential threat for some who are unwilling to quickly and decisively grasp the digital and social tech nettle.
“Over the longer term asset managers need to engage fully with the seismic shifts shaking up the industry… The biggest concern is that asset managers, who have historically controlled a significant part of the value chain, will lose out as platforms, insurance companies and other[s] all aim to get a greater slice of the cake… In this landscape of significant changes, perhaps the first thing to understand is who the competitors are.”