The Power of Focus (Concentration over Diversification)

André Bueno
Aug 28, 2017 · 1 min read

95% of all Real Estate investors fail in their first year.

The statistics are terrifying!

Though we SURVIVED.

How did we do it?

We picked a small group of investments and went all in.

Scott Maddux once taught me that, “to protect your wealth you need diversification, though to build it you need concentration.”

Picking one investment at a time was our guiding philosophy.

Thought this method isn’t anything to brag about.

While our peers purchased thousands of apartments in 2016…

We only bought 300.

Capital constraints aside, we chose these investments based off of sound fundamentals.

We chose to stay FOCUSED.

Focused enough to purchase properties we knew would undoubtedly perform.

And even though we learned some lessons.

We were humble enough to fail fast, often, and FORWARD.

Deal by deal we got ahead.

Constantly improving through every iteration.

Through our journey we are always striving to become the best version of ourselves.

We chose the path of mastery.

You should too.

FOCUS.

You won’t regret it.

)

André Bueno

@Forbes Contributor | Former I-Banker at Goldman Sachs and Morgan Stanley | Impact Investment Expert

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