Your team has a purpose beyond making profits.

The question is… how do you bring everyone on your team together to bring the purpose to life? In other words, how can you create a movement within your team?

The following is a simple framework for creating such movements.

Let’s get started.

The Fundamentals

Before a successful purpose-driven movement can start, you must have clarity of your WHY, your WHERE, and your HOW.


Simon Sinek explains this well in his TED talk How great leaders inspire action:

By WHY, I mean: What’s your purpose? What’s your case?What’s your belief? Why does your organization exist? …

This post is the introduction of a new business book I’m working on. Enjoy.

We occasionally discover great and inspiring brands, but every once in a while, we come across a very special kind of brand.

Where other brands scramble to adapt to the latest trends and adopt the latest technologies and tactics, these brands grow and innovate on their own terms. …

Slides, the unsung hero of Apple keynotes

We hear presentation experts talk quite a bit about the story, structure, and speakers’ performances of Apple keynote events, but we rarely hear about the slide decks that support these reality-distorting presentations.

What makes an Apple presentation insanely great is not just the amazing products, the well-structured story, and the performances rehearsed with so much discipline, but also the beautiful, simple, and, dare I say, iconic slides.

I’m here to tell you more about the unsung hero of Apple presentations, the iconic slides. Why is this important?

Because these slides are the final piece of the puzzle to create insanely great presentations like Steve Jobs and Apple.


Justin Lee

I help brands clarify their purpose and develop purpose-driven strategies. Previously worked at PwC and currently lives in LA and Tokyo. -

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