Phase 1 — Preparing a transparent structure and commercial activity plan of the company
Bulleon’s initial marketing strategy is being guided by the current market analysis which will be refreshed quarterly through scheduled in-house and external market research as new competitors and new functionalities are connected to the blockchain. The market research, in combination with SWOT analysis conducted on no less than a quarterly basis, will identify opportunities for refining marketing and promotion as clarity on the blockchain revolution emerges.
- Promotion — initial marketing of Bulleon will focus on Bulleon’s ability to build upon the Ethereum blockchain’s value proposition with respect to security, privacy, wealth building, incorruptibility, and non-discriminatory and nonjurisdictional accessibility and will focus on establishing Bulleon as the all-in-one platform to manage, trade, lend, mine, and authenticate cryptocurrency.
- Competitive analysis — Bulleon will conduct simple research and analysis of other digital currencies along with other blockchain technology. Bulleon will not limit its potential to the cryptocurrency space but will innovate and organically position itself where there is demand in terms of other products and services on the blockchain.
- Audience — Bulleon will run concurrent marketing campaigns to both prospective token holders and to other potential partners in the blockchain innovation space. • Marketing mix — in response to its ongoing market analysis, the marketing mix will be a rotating blend of social media, paid media (online ads), earned media (publicity gained through industry-leading expertise, i.e. guest blogging, conference appearances, article contribution), and word of mouth. The Bounty Program described in section will incent and reward translators, bloggers, and commentators for their promotional efforts. The majority of proceeds will be committed to marketing efforts — an aggressive approach that will be fueled by the Force Gathering Whirl of Bulleon.
A decentralized workforce for a decentralized digital asset service
Bulleon is backed by an ever-growing team of highly experienced professionals and recruitment will accelerate as we continue to reach our quarterly targets. We believe millions of people need this kind of service, on top of that the “digital asset” audience is growing by one hundred thousand new users every day.
While the principals of Bulleon live in Helsinki, Finland, contract specialists are working around the world and the company and communication tools will be structured to support cross-border employee/contractor collaboration in keeping with the decentralization ethos that drives Bulleon. It is expected that each phase of the project will be led by a project team (branch) that, thanks to collaboration technology, can operate on a decentralized basis.
Executive Summary
The future of the world will be intertwined in the blockchain technology. People will soon be demanding solutions to major world problems using the blockchain and related applications. Fixing the current international currency system is the logical first start. Bulleon is in the business of helping to consolidate the blockchain’s currency potential into a full economic system. Investment into this technology — as easy as the purchase of tokens — will guarantee results exponentially beyond what the current economic system can deliver.
Bulleon is not just another digital asset service; its purpose is to provide end users with everyday digital asset-related services from a single place, operating on a massive operation of high-skilled labor input. As a currency, Bulleon is a shareholder’s certificate with voting rights and the right to receive dividends through Bulleon’s operating income. The concept of Bulleon is a safe, user-friendly, clear and attractive digital asset service that will allow users to navigate the crypto world seamlessly. Through its model, Bulleon will be able to harness the knowledge from its success in its primary usage to scale and adapt to the growing uses of the Blockchain for the betterment of its users.
Business strategy
Current position
Bulleon is in the first stage of its 12-phase trajectory: Preparing a transparent structure and commercial activity. The present focus is on expanding the expertise by recruiting skilled experts and employees and completing the marketing and planning steps outlined in this section.
Competitive advantage
Bulleon is distinguished in the marketplace by its operation as a fully integrated system on which a cryptocurrency is offered via universal access that can be managed, traded, stored, and exchanged, and can support transactional activity like redemption for fiat money through an international debit card, and hassle-free peer-to-peer lending in fiat currency. Bulleon transactions are protected through state-of-the art biometrics.
Growth plan
Since Bulleon operates on a model of openness and access to all, future movements of Bulleon will be democratically decided as all token holders will have an equal opportunity to vote on initiatives and expansion. Development and execution of this concept will require significant human resources in the form of financial planning and management professionals including specialists in financial statements, internal accounting, management accounting, payment transactions, payroll accounting, budgeting, profitability, taxation, legislation, finance and project management. Recruitment for the position of CFO will precede this recruitment initiative.
Benchmarking the revolutionary
Bulleon will implement a state-of-the-art benchmarking discipline to measure its progress toward its overall marketing objectives in the areas of ease of use, availability, speed, security and user support against identified competitors. Regular reviews of these objectives will provide feedback and possible corrective actions on a timely basis. Benchmarking results will be transparent and openly shared with employees and subscribers through a digital dashboard application.
Budgeting, forecasting and finance management in a decentralized mode
In the traditional economy, projects of this scale involve private sales, seed funding, venture capital funding, etc. behind the scenes before anyone is aware of the offering. Bulleon embraces an opposite ethos where the Bulleon ICO will be decentralized, meaning all tokens will be available to all people in the market from the beginning.
Bulleon will raise funds by directly selling its token, turning supporters and investors into users. Our ICO will offer 96% of our total Bulleon supply in a total of 12 phases, and each phase will contain 760,000BLN for a fixed price. All funds raised at the development stage will be re-invested into further development, expansion, and promotion of the Bulleon, guaranteeing a quicker growth rate and increased popularity. Bulleon will establish a public relations campaign to demonstrate the lack of insider involvement in its universal governance.
Learn more: https://bulleon.io
