Understanding the 6 human needs
Mitchell Harper

It’s interesting to think about each human need as a marketplace. Who’s helping folks satisfy these needs?

  1. Certainty: insurance companies, armies/countries, salary distributors, hospitals
  2. Uncertainty/Variety: tourism, bars, art, clothes, entertainment
  3. Significance: religion, biology that ties us to offspring
  4. Connection/Love: communications companies, institution of marriage
  5. Growth: schools, books, the Internet
  6. Contribution: nonprofits & foundations, mission-driven companies

Which market is most under-served? What are ways to satisfy these needs that draw on new technologies?

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