#IBM and #Adobe join forces to unleash the power of Generative AI! Get ready for a game-changing partnership that will revolutionize the creative industry! #AI #innovation #creativity #partnership #technology #digitaltransformation
“Revolutionary AI Partnership: IBM and Adobe to Change the Future of Digital Creativity!”
# IBM and Adobe Partner to Expand AI Content Creation
IBM and Adobe have joined forces to enhance their partnership and assist brands in creating content with the help of artificial intelligence (AI). With the collaboration, IBM Consulting will be introducing a range of Adobe consulting services to help customers navigate the complex generative AI landscape. The aim is to bring together innovation, technology, and design to digitally reinvent customer interactions.
## Access to Generative AI Models for Design and Creative Process
Adobe’s enterprise clients will have access to IBM Consulting experts who can help them implement generative AI models for the design and creative process. This will enable marketers to effectively design AI-powered experiences while establishing appropriate guardrails. The AI is built on trust and transparency principles to promote brand consistency and integrity.
## Momentum in AI Adoption
According to Matt Candy, the global managing partner of IBM iX Customer & Experience Transformation, IBM Consulting, there is incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity.
## Voice Assistants and Generative AI
Generative AI is bringing brands’ customer service to its next horizon, with technology that can detect emotion, offer advice, and complete entire transactions. Already, more than 60% of consumers say that voice assistants will become as smart and reliable as human assistants, while 41% project that will happen within five years.
## IBM’s Hiring Freeze
Last month, IBM announced that it was freezing or slowing hiring for approximately 26,000 back-office roles, positions that could be handled by AI. “I could easily see 30% of that getting replaced by AI and automation over a five-year period,” said CEO Arvind Krishna. However, he clarified that this doesn’t necessarily mean the company’s total employment would decrease.
With the partnership between IBM and Adobe, brands can expect to see more efficient content creation processes and highly personalized customer experiences. As AI technology continues to advance, it will be interesting to see how it shapes the future of customer service and employment.
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